The Tampa Bay Rays Proved That a Small-Market Team Can Have Big Design Energy With Their Visual Rebrand From Devil Rays to Rays — that name change brought one of baseball's sharpest visual overhauls. This Alternate Design explores another shade from that post-rebrand colour palette — the franchise that proved you don't need a $200M payroll to have distinctive design identity. How Tampa Bay's Sunshine State Identity Translates Into a Colour Palette That Rivals Any Franchise in Baseball Navy. Columbia Blue. Yellow. The Rays' palette pulls from Gulf Coast sunlight and Tropicana Field's distinctive vibe. This Alternate finds another shade within that range — JESO PRO™ personalisation for fans who appreciate the underdog franchise with overdog design. JESO PRO™. MLB collection. Rays Up — alternate sunshine!